A2Z Kid's World Fair
An exhibition for your child and the child in you…

showcasing the best Products and Services for children, from New borns to pre-schoolers and through Primary to Intermediate School age.

Target Consumer Segment

Demographic Segment
Family Cycle
Parents of Pre-Born – Expecting couples who spend on  baby furniture, home/furnishings, toys ,healthcare and Medicare products.
Full Nesters  is a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children; three sub-stages are
Full Nest I (youngest child under 6 -- spend on baby food, toys; buy home and   furniture)
Full Nest II (youngest child is older than 6 -- spending money on children, books, games/toys, healthcare, clothes  etc)
Full Nest III (older children, -- major expense is school/college; may travel and replace furniture)

Tweens – Children between the age group of 6 – 12 yrs  who have strong personal preferences for children products and also act as key influencers in high value purchases of cars,electronics,homes etc by parents.

Aims of the Exhibition
Accessibility and brand awareness amongst the target consumer group.
Creating real time family experience for children accompanied by parents and grandparents.
Social and Moral Learning for children through programmes on personal safety, hygiene  and education.
Self esteem and talent development through activities and competitions in music, dance and art.

Social Responsibility and aims
Special attention to under privileged children through major NGO’s with emphasis on education, healthcare and the girl child development.
Target group slum and street children.

Participating Companies/Institutions

Schools and Nurseries
Toy Manufactures
Publishing houses of Children Books
Kids Apparels/footwear brands
Children television channels and Internet Game portals
Confectionery Brands
Children Jewellery and Accessories
Baby food and care products

Other
Infant/Children Furniture companies
Real estate companies
Banking companies with children plans
Child Health Pharmaceuticals
Car Manufactures
Electronics

Fair Highlights

International display of products and services for target consumer group and strategic display locations for sponsors.
Kids Food Court
Games and Rides Arena
Large Glass plasma screen to run cartoon films with sponsor name scrolling.
Kids and family activities like painting competitions, solving jigsaw puzzles, music and dance contests and many ongoing games played by the anchors.

Media and Promotion Plan

Media Mileage
Kids World Fair advertisements with sponsors logo presence in leading newspapers and Kids magazines and Journals
Promotion through local electronic media.
Promotions in School campuses and theatres at major market areas in Delhi and NCR.
Promotions in all leading malls.
Direct Mailing and sms campaigns.
Web based marketing through exclusive Kids fair portal for online registrations.

References

Financial Express – Sunday, June 03 2007
www.360youth.com

for registration click here...